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Introduction

Every single decade comes up with that one particular piece of clothing that becomes synonymous with the decade. In this day and age however, it is the Saint Michael raiment that has taken the trophy. In an effort to analyze how far reaching its effects are, I have interviewed two people who are quite familiar with the brand; a designer who is associated with the company’s creative scheme and a collector who has been incorporating the piece in his wardrobe and collection for years.

The purpose of this section is to offer an understanding of the philosophy, construction, and way of life that revolves around the hoodie in question that relatively shortly has become a cult object.

‘We Are Not Designing Perfection’ — Inside the Mind of a Designer

The moment the designer was asked what is exceptional about Saint Michael, she broke into a grin.

"We are not designers of perfection. We are designers of reality. Each of those fades, and, each of those disintegrating seams are carefully fixed in place. Just like life leaves scars, so should our clothes.”

Unique to the identity of saint michael clothing, this idea distances the label from runway-influenced tradition. It is not able to interest whiteness of perfectly applied logos: plenty of brands do that.

“Perfection needs to be constrained. If everything people wear looks immaculate, then people look like inanimate objects. Our designs are not like that. Each item has its story and that is already incorporated into the garment.”

This logic is most apparent when the hoodie is concerned. Gone are the days of minimalist high fashion; the era of thick sweaters that bear holy images is here.

“Hood is a means of protection. Many people, when they seek solace, turn to Saint Michael—he is the warrior angel. There is a protection associated with that garment.”

‘This is a Relic’ — The Collector’s Perspective

This perspective ignores the obvious consumer purpose of the hoodie – clothes. It represents culture.

Hoodie was the muse of one young man and his journey into the street wear.

I recall the first time I set eyes on a saint michael hoodie and hearing a description from one of the streetwear connoisseurs:

“It was worn by a great musician, and I immediately knew that fashion wasn’t about depth but width. The damages, the prints—it felt like high art in a way, from a thrift store. I had to find out where it was made.”

It was hard earned search. He, like many others, found out that saint michael clothing come out in small and unobtainable drops. Hardly anyone finds them stores and they resell them Each purchase is an ordeal in itself. However, he managed to win one.